as mentioned before our target audience is people who listen to rock music, mainly the metal genre. these mainly consist of students between the age of 15 to 25 and working class people. while primarily males there are also many females who belong to this audience so we will reflect this in our video by using both genders as much as possible, primarily in the crowd scene. we will also closely stick o our mise en scene and code of clothing as a pop video wont appeal to rock/metal fans so we will remove any pop or other musical genres traits from our video. to ensure we appeal to this audience we will make a focus group to test screen our video and highlight both positive and negative parts of our video and act upon them so that the final product is well recieved.