this is the final poster for our digipack. we used the main image of the eyes as the background as while simple it is easily recognisable and stands out, an important part of attracting our target audience. we have used the cracked font to add a more rocky image to the font and red colours on the band name so that it also stands out and is eye catching. we used a 'poster edge' effect on the band image so that they stood out and had a more indiviual and interesting look. effects placed on the band members are common in the adverts we have analysed so we incorporated this in our own product. the recommendations are by well known and highly popular metal magazines, adding interest to the product and giving it a more authentic appearance. finally the actual digipack is displayed in a pug at the side so that it can also be seen and recognised on the shop shelf.
what magazines would feature our advert:
the most likely magazines are top metal/rock music magazines such as kerrang, metal hammer and rocksound. the target audience frequently read these so they would definately see and take notice of the advert. our advert fits in with the genre as well by using typical metal themed colours such as black white and red, with an effective font and interesting band image and background. we have used intertextuality as it can instantly be recognised as a metal/rock digipack advert rather than a RnB one for example.

here is the final digipack we both created using photoshop. the front is a simple yet effective picture of the eye crying which adds to the emotional connotation of the song name and video. we used the burn tool to add to the amount of mascara and make it look more convincing. the band name is at the top in red to make it stand out. we used the cracked font so it looked more 'rocky' and a drop shadow to make it look like it is floating. as the eye is the centre of attention we placed the cries in vein next to it so it is also easily seen with digipack at the bottom to clearly show that this is both the CD and DVD pack.

we then used the same image on the back of the album but in black and white so that it was slightly differant and more interesting. we have listed the tracks included and the video featured on the disc. we also used the production label and copyrights to add an authentic look.

finally the inside is a simple image of the band with a quote from the song. the band image festures all members with neautral expressions and a poster edge layer added to make it more interested and stand out more from the plain dark background, representing the dark atmosphere of the video.